Escorting viewers away from the winter blues
The Challenge
Since first teaming up with Guerillascope back in 2018, Newmarket Holidays has consolidated its position as one of the UK’s leading escorted tour operators. Handed the task of driving enquiries and bookings in 2025, we set to work on devising a new campaign that would increase reach and frequency among the brand’s core audience demographic of ABC1 Adults aged 45+.
The Solution
Having analysed the activity of Newmarket’s main competitors, we set an audience reach of 40% at an average frequency of 3.0 as targets. To achieve this, we ran the 10- and 30-second creatives on a mix of large and small TV channels across the Channel 4 and Sky networks. With viewers likely to be hankering for an escape from the UK’s cold winter climate. Q1 of 2025 was earmarked as the ideal timeframe for activity.
The Results
In Guerillascope’s case, smaller means nimbler; while the investment in cutting-edge tech and expert associates adds further value to our business. They really do have a refreshing approach to client and agency partnerships, delivering us effective cross channel media campaigns that get the results every time.”
