Pain-free sales uplifts
The Challenge
Flarin is a growing brand amongst a sector of well established pain relief competitors. It had negotiated a media-for-investment opportunity with ITV, which meant access to the broadcaster’s inventory. Guerillascope’s challenge was to ensure targeting was aligned to Flarin’s core audience of adults aged 55+.
The Solution
The solution was twofold: firstly, we used our planning expertise to create an efficient targeting strategy across ITV’s station mix. Secondly, we leaned on our established relationships with ITV to try and access the most watched airtime across the campaign period. Such programming included The Euros 2024, The 1% Club, Mr Bates vs the Post Office, Coronation Street, and I’m a Celebrity Get Me Out of Here.
The Results
Guerillascope is a team of trusted business partners bringing a strategic mindset and unwavering professionalism.”
