Lead Forensics

Fill 1 Created with Sketch. MrQ

Fall Off The Wall, a creative agency based in Hertfordshire, approached Guerillascope in 2022 with the task of developing a media campaign for MrQ, the online casino market’s new kid on the block. Home to popular games such as Starburst, Bonanza and 9 Pots of Gold, the brand had rapidly developed a loyal customer base thanks to its simple in-play ethos and disruptive voice. It was primed for the next step.

Fill 1 Created with Sketch. Objectives

  • Having recently won Slots Operator of the Year 2021, MrQ now wanted to amplify brand awareness and attract new customers with the carrot of twenty free spins.
  • Underpinned by its key USPs – no complex wagering requirements, jargon-free T&Cs and a no-nonsense, entertainment-first approach – MrQ sought to run a campaign that would challenge a stale market.

Fill 1 Created with Sketch. Results

  • With reach crucial, Guerillascope developed a multichannel strategy that extended the campaign beyond linear TV to include radio, and sponsorship.
  • The centrepiece of the campaign was a TV sponsorship package for the final series of ITV2’s Celebrity Juice.
  • Fall Off The Wall produced a set of idents that aired throughout the 10-episode run, which included special guests such as Tom Grennan, Jonathan Ross, Chris Eubank and Ella Henderson. The first episode attracted an audience of 300,000.
  • This strand of the strategy was tactical in its projection of scale, with Sky Vegas the show’s previous sponsor.
  • Additionally, separate idents for online VOD secured 1.9 million impressions.
  • Since launching the Celebrity Juice sponsorship, MrQ’s sessions and registrations have increased drastically – particularly on Thursdays, when the show aired. New visitor figures have also surged.
  • Meanwhile, Guerillascope and Fall Off The Wall collaborated on the production and launch of a radio sponsorship package around The Sports Bar on Talksport. This encompassed live reads, promo trails and idents.
  • After an initial three-month test, the radio sponsorship campaign was extended to a full year.
  • At its heart was a weekly prize draw that awarded the ‘listener of the week’ either £250 or £500, depending on if they choose red or black.
  • Research is currently being conducted with Differentology to help us establish how radio sponsorship has improved consideration, awareness and perceptions of the MrQ brand.
Back to success stories Get in touch

We use cookies to help us understand how our website is used. You can read our website privacy policy here.

Accept Cookies