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Protect Your Bubble
Objectives
- Increase brand awareness to core audience; adults 16-34.
- Drive sales of both their gadget products; single and family.
- Reach and connect with audience through multiple touchpoints.
Results
- Using data from our tracking software and brand perception surveys, we have been able to fine-tune a combined DR and branded TV strategy that’s reached 97% of PYB’s core audience.
- Over the years, Guerillascope has augmented the TV strategy with the planning and buying of sponsorship, radio, podcasts taxi and underground advertising activity.
- Alongside these medias, Guerillascope has committed time and bodies to assist the company with its experiential promotions around new iPhone launches on Oxford Street, Wimbledon Tennis and at charging point igloos on Southbank.
- We are now advising the brand on its social campaign, with the aim of increasing engagement amongst both current and potential customers.
“Guerillascope consistently go above and beyond. They fully immerse themselves in our objectives, whilst continually offering flexibility, quick turnarounds and ongoing campaign insights. They work with us to identify what’s gone well, and what hasn’t. But most importantly, I think it’s their friendly attitude – they have a blueprint at Guerillascope that I think is hard to replicate. They are 100% part of our success.” James Keehan, Director of Acquisition Marketing, Protect Your Bubble