Trying to stay on top of the latest trends in media consumption can be tricky – especially when you have volatile market conditions to contend with. So, make yourself a cup of tea, sit back, and rejoice in the…
I’ve been at Guerillascope for just over a year now, and, as cliche as it may sound, I’ve learned that no two days at a media planning agency are ever quite the same. But our content manager has asked…
The TV landscape is ever-evolving; yet one thing remains the same: when it comes to our ability to recall advertisements, what’s seen in the living room stays in the living room. That’s according to a new study by Tapestry…
When Guerillascope set up shop back in 2001, TV advertising was seen as the thing big brands with hefty budgets did. Fast-forward 22 years, and the picture is quite different. By demonstrating how individual TV spots could drive response…
Let’s face it: every brand and its office dog is plowing the digital fields these days. It’s the done thing in 2023; get some catchy assets drawn up, feed them into an ad server, and watch the clicks come…
The latest Media Nations report from Ofcom has landed – and it makes for essential reading if you’re an advertiser or media planning agency. Here’s our rundown of all the key findings. TV viewing declines, but BVOD helps broadcasters…
Barbenheimer has taken the world by storm. Indeed, it’s been impossible over the past few weeks to go online or walk down the street without coming across explosions of hot pink or a fedora. A timely show of strength Hollywood…
New research conducted by The Guardian has found that a litany of crises have led people to retreat from the world and seek happiness in life’s little moments. With the pandemic, war in Ukraine, cost of living crisis, climate…
A new report from Newsworks has underlined the importance of trust in advertising and the vital role news brands play in strengthening ad effectiveness. The study, based on analysis of the IPA Databank by Peter Field, found that advertising…
If you’ve been keeping on top of the latest economic forecasts for 2023 – and we really don’t blame you if you haven’t – then you’ll know that the current consensus is essentially thus: take 2022, rinse, and repeat….