A new report from Newsworks has underlined the importance of trust in advertising and the vital role news brands play in strengthening ad effectiveness. The study, based on analysis of the IPA Databank by Peter Field, found that advertising…
If you’ve been keeping on top of the latest economic forecasts for 2023 – and we really don’t blame you if you haven’t – then you’ll know that the current consensus is essentially thus: take 2022, rinse, and repeat….
Well, 2022 certainly kicked off. It’s been a challenging twelve months for the industry, with no agency immune to the pressures foisted upon us by the cost-of-living crisis, political turmoil and war in Ukraine. We are, of course, fortunate…
METUPUK is a Metastatic Breast Cancer (MBC) patient advocacy group, who are working to improve the lives of those living with MBC and ultimately working towards the day when it is cured. MBC, also known as ‘secondary, advanced…
You’d be forgiven for thinking that we’re all victims of a hidden camera ruse at the moment. On top of a cost of living crisis, rising inflation and war, we’ve now added more political turmoil and a drop in the…
The RFU, the governing body for rugby union in England, is set to launch a new out-of-home campaign in the build up to the Rugby World Cup 2021. The tournament, which had to be postponed due to Covid, is taking…
Netflix has taken a giant step forward toward introducing ad-tiered packages by making its viewing data public via BARB. As reported in Campaign, BARB will begin sharing the monthly reach and share of viewing for both streaming platforms and broadcaster…
The Tennessee based luxury home exchange service launched its first UK campaign with Guerillascope back in June. Following the success of the campaign, the brand has continued TV activity throughout August, September and October. The 30 second ad, produced…
NFTs (Non-Fungible Tokens) are everywhere. They’re so popular, in fact, that there are now more of them than websites on the internet in 2010; it’s expected that they’ll soon outnumber webpages. Yep, webpages. Let that sink in for a…
It’s a been a funny year for the UK advertising industry so far. The cost-of-living crisis, war in Ukraine, and political upheaval have sowed plenty of uncertainty. Yet, ad spend remains buoyant, with brands learning the lessons from previous…