The UK advertising industry is expected to grow by 9.3% in 2022 despite inflation and the cost-of-living crisis, according to GroupM’s latest Mid-Year Advertising Forecast. With household costs set to escalate by 7.8% this year – the highest inflation…
Every marketer is now aware of the term “greenwashing”. Brands of all sizes are being called out on it, consumers are becoming privier to it, and governing bodies are strengthening legislature around it. In short, if your business is…
It’s been billed as the “new internet” and advertising’s next frontier; but what exactly is the metaverse, and why should brands take notice? Strap yourself in, as we unravel the mysteries of this brave new world. What is the…
To some, TV is now a relic. It’s had its day, and they’ll be damned if they’re going to sully a pitch with such basic, “traditional” media. This is the era of the mobile-first, digitally native consumer, after all. Perhaps…
If you’ve frequented any one of the numerous awareness day calendars available online, it’s likely your eyes have stumbled upon Earth Day. But what is its exact purpose? Where and when did it originate? And why should it be…
The best advertising campaigns straddle the point at which logic meets creativity. They meld art with science, channelling insight and data to fashion compelling stories that elicit an emotional response. This balance is crucial; if too much weight is…
‘Tis the season for reflection – so, time to give yourself a massive pat on the back. 2021 hasn’t been easy for anyone, least of all those of us who own small businesses or work in health, retail, hospitality…
For online-born businesses trying to stimulate growth in a hyper-competitive market, plotting the best plan of action can seem daunting. It may feel like others are always one step ahead, leaning on secret know-how tantalisingly out of reach. Thinkbox,…
Sky has just published a sackful of new stats around festive viewing trends on VOD – so, for your convenience, here’s a whistle-stop tour of key insights we believe can add value to your own Christmas media strategy. Let’s…
Let’s get right to it: implementing an always-on strategy broadens a brand’s capacity to reach potential customers at key touchpoints. According to research from Google, 75% of smartphone users expect to get immediate information while using their device. Allied…