A new research report has shone a light on the impact that stopping a media strategy has on small, medium and large businesses. Here’s our whistle-stop tour of the key findings unearthed by the Ehrenberg-Bass Institute for Marketing Science….
The way adults in the UK engage with media has been changing over the past eighteen months – a shift largely fuelled by the seismic impact of the coronavirus pandemic on lifestyles and attitudes. Charting the precise coordinates of…
There’s no getting away from the fact that for your online business to thrive, it needs to make a very important friend. Remember the popular kid at school you dared not make an enemy of? The gossip who –…
Announcing Guerillascope’s third-place ranking in Campaign’s Best Places to Work to a friend recently, I was asked what working for a media agency actually involves, and how the pandemic’s changed things. “Do you have sleeping pods like Google?” “Is…
In 2014 just 11% of UK households owned a Connected TV. Today, 57% of homes now have access to one, with 26% of total time spent online now taking place on a CTV. Yet, while Connected TV usage has increased…
As the pandemic began, all over the world countries retreated into lockdown – forcing consumers and audiences to spend more and more time at home. Naturally this resulted in a significant uplift in the consumption of most at-home media:…
Back in May 2020, Guerillascope found itself in a position shared by many companies: faced with a global pandemic and nationwide lockdown, business had stalled. Unwavering in our belief that the best way to deal with a crisis is…
It’s been a year to forget in so many ways, yet sprinkled amongst the debris are shards of hope and positivity that point to a brighter future. Upon the backdrop of this most testing of periods it’s imperative that…
We’ll wager that, like us, you’re glad to see the back of 2020. Sure, you’ve managed to stay upright amid what has felt like a nine-month spin-dry. And yes, you’ve proven to yourself that no matter the challenge, you’re…
How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…