How has the COVID-19 crisis changed the way humans think about the world, and what can we as advertisers and agencies do to remain effective in a shifting landscape? This was the area of focus as Geoffrey Beattie, psychology…
This Christmas will be like no other in living memory – but that hasn’t dimmed our enthusiasm for the UK’s favourite holiday. Here, we look at the opportunities available to brands over the festive season. Spirits are resiliently high…
From FMCG to fintech, travel to toys: sectors across the board have been left counting the cost of COVID-19. And, though the reopening of shops and borders has reduced some of the most damaging initial effects of lockdown, many…
Green is the New Black, a lifestyle and media platform that seeks to inspire people to live more consciously, is running the UK’s inaugural Conscious Festival from June 12-14. Crammed full of workshops and webinars with some of the…
The emergence of COVID-19 has led to massive change and uncertainty in our lives, which in turn bring about new challenges when it comes to our mental health. In the past decade we have all become familiar with the term…
TV advertising fuels brand growth like no other media; it offers a route to both national fame and regional prominence, enabling business to deploy highly targeted strategies that raise awareness and drive response. With viewing figures currently soaring and…
With lockdown measures set to be extended, business leaders are faced with a dilemma: how, and to what extent, should they market their brands during the coronavirus crisis? By now you will have seen arguments for reducing, maintaining and increasing…
As flexible and dynamic working have become popular in recent years, it’s likely many people have worked from home before. However, operating in this way for a sustained period of time is a whole new world for the majority of…
We’re all aware of just how powerful a beast Amazon has grown into; one only needs to peer down a High Street to recognise the profound impact it has had on our way of life. According to research from Mintel,…
In a year dominated by Brexit and yet another General Election, it’s safe to say that 2019 will stick long in the memory. This is especially true for Guerillascope, but for very different reasons. To begin with, we’ve welcomed some…