Guerillascope recently attended NABS’ first ever Wellfest, a new workplace wellness conference designed specifically for the advertising and media industry. The day kicked off with a panel discussion titled ‘Bringing Your Whole-Self to Work’, with experts exploring some of the…
As society becomes more digital, business owners and marketing managers could be forgiven for thinking all the opportunities for growth are now online. Thinkbox joined us at Guerilla HQ recently to explain how this train of thought is actually damaging…
Demand for holidays continues to rise despite the uncertainty around Brexit, a packed-out audience at the Ham Yard Hotel was told during the latest Thinkbox event, ‘Destination effectiveness: travel brands on TV’. The rise of solo travelling Danielle Rowson, director…
Something that perhaps isn’t touched open so often is how much of a team player OOH advertising is. Here, we look at the ways outdoor ads complement and drive the performance of other medias. Social Social media and out of…
Go out for a drink with your pals on a Friday night and it’s likely that one of you will start talking about the latest podcast obsession. Indeed, according to Ofcom, 6 million Brits now download a podcast every week,…
Britain is going it alone – and in more ways than one. According to a recent Saga survey, 32% of people said they had been on a solo holiday or were planning to do so in the next two years….
In an increasingly virtual business environment, what role does TV advertising play in driving demand for online businesses? A key one, according to research presented to an audience of companies new to TV by Matt Hill at Thinkbox. “There’s something…
Caught between the desire to align with businesses that stand for values they believe in and the need for convenience and affordability, consumers often stick with what they know. In other words, they head over to established ‘titan’ brands like…
Did you know that, on average, it costs just £6 to reach 1,000 viewers with a 30-second TV advert? This works out to around 0.6p per potential customer. Crazy, right? Airtime is typically traded on a Cost Per Thousand…
Digital out-of-home advertising has evolved into a key component of modern media planning. Propelled by both a reduction in the costs of sites and screens, and the ever-increasing ease with which campaigns can be planned and bought, its move into…