Digital out-of-home advertising has evolved into a key component of modern media planning. Propelled by both a reduction in the costs of sites and screens, and the ever-increasing ease with which campaigns can be planned and bought, its move into…
Not sure whether an agency or in-house team would be best suited for handling your brand’s media planning and buying? Here are three things you should consider when plotting your next move. Costs If you’re in a position to be…
Work in marketing? Then you’ll be all too familiar with the often bewildering task of separating fact from myth when it comes to making the right decisions for your brand… To make things easier for you, we’ve wrung every last…
Digitisation is everywhere. Smart phones are getting smarter and half our waking day is spent looking at one screen or another. Against this backdrop, print media has the arduous task of staying relevant. In January of next year, even…
Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…
The word ‘zero’ often carries negative connotations. The absence of quantity; the lowest point or degree; complete nothingness. It’s a word that we believe gets a raw deal – especially when considering the value of the zero-rated free TV spot…
We need to talk about Christmas. Yes, you’ve already heard every Christmas song at least three times, burst a blood vessel lugging that 7ft tree back home, and resigned yourself to the fact that Margaret in the accounts team is…
TV advertising is still mistakenly seen by some as an expensive, wasteful medium – and a dying one, at that. Misconceptions abound, but as Google smoulders in the embers of the recent misplaced ads fiasco, it’s important that we debunk…
TV sponsorship has long been regarded as a potent tool for advertisers seeking to increase their visibility. Yet, historically, it’s also been seen as the preserve of bigger brands wielding bigger budgets. It’s time to expose this train of thought…
For over a century, the conventional wisdom within marketing has been that, when it comes to mapping the customer purchase journey, there’s nothing better than a figurative funnel. However, like with every other aspect of our lives, the internet has…