Lead Forensics

Insights

Media Agency or In-House Team? 3 Key Considerations

Not sure whether an agency or in-house team would be best suited for handling your brand’s media planning and buying? Here are three things you should consider when plotting your next move. Costs If you’re in a position to be…

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5 Media Myths it’s Time to Shelve

Work in marketing? Then you’ll be all too familiar with the often bewildering task of separating fact from myth when it comes to making the right decisions for your brand… To make things easier for you, we’ve wrung every last…

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5 Reasons Why Press Advertising Should Be in Your Media Mix

  Digitisation is everywhere. Smart phones are getting smarter and half our waking day is spent looking at one screen or another. Against this backdrop, print media has the arduous task of staying relevant. In January of next year, even…

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Having No Long-Term Advertising Strategy Sells Brands Short

Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…

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From Zero to Hero: The Value of Free TV Spots

The word ‘zero’ often carries negative connotations. The absence of quantity; the lowest point or degree; complete nothingness. It’s a word that we believe gets a raw deal – especially when considering the value of the zero-rated free TV spot…

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Christmas: Tis the Season to be On Air

We need to talk about Christmas. Yes, you’ve already heard every Christmas song at least three times, burst a blood vessel lugging that 7ft tree back home, and resigned yourself to the fact that Margaret in the accounts team is…

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TV Advertising: The Credible, Safe & Brand-Defining Option

TV advertising is still mistakenly seen by some as an expensive, wasteful medium – and a dying one, at that. Misconceptions abound, but as Google smoulders in the embers of the recent misplaced ads fiasco, it’s important that we debunk…

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TV Sponsorship Helps Drive Long-Term Growth for Brands

TV sponsorship has long been regarded as a potent tool for advertisers seeking to increase their visibility. Yet, historically, it’s also been seen as the preserve of bigger brands wielding bigger budgets. It’s time to expose this train of thought…

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Remapping The Customer Purchase Journey

For over a century, the conventional wisdom within marketing has been that, when it comes to mapping the customer purchase journey, there’s nothing better than a figurative funnel. However, like with every other aspect of our lives, the internet has…

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Travel Brands are Stuck in ‘Efficiency Traps’

Guerillascope’s travel and tourism team recently had the pleasure of being at ABTA’s annual Travel Convention. Sunny Seville was the destination; strengthening our industry expertise the mission. Our busy three-day schedule included catch-ups with old friends, networking with new friends,…

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