For over a century, the conventional wisdom within marketing has been that, when it comes to mapping the customer purchase journey, there’s nothing better than a figurative funnel. However, like with every other aspect of our lives, the internet has…
Guerillascope’s travel and tourism team recently had the pleasure of being at ABTA’s annual Travel Convention. Sunny Seville was the destination; strengthening our industry expertise the mission. Our busy three-day schedule included catch-ups with old friends, networking with new friends,…
The UK stands at the forefront of Europe’s thriving FinTech scene, with London its undisputed hub. Already a centre of excellence in financial services and technology, London’s status as a FinTech trailblazer will surprise few. Yet it’s also the flexible…
It’s a question many marketers in the travel industry are asking: should advertisers take budget away from ‘traditional’ media channels and reallocate it to social media? The importance of being social For many of us – particularly young adults –…
The 21st century has thrown up a blend of distinctly modern stresses and distractions. The old concerns: family, work, relationships and money – they all remain. Yet, in a digitalised age of social media, fake news and geo-political upheaval, angst…
Brand awareness can be significantly widened by integration. The main advantage of TV advertising is that not only does it create a sense of prestige and scale for the brand, but it also evokes authenticity and trust. Moreover, the use…
TV advertising represents the safest long-term media investment for brands, with a focus on profit, both long-term and short-term measurement, and a strategy optimized for brand growth all key to responsibly maximizing ROI; according to a new study from Thinkbox,…
Online businesses are now the heaviest investors in TV advertising, according to the latest research presented by Thinkbox at its event, Clickedy boom: why online brands love TV. A host of experts converged to share and discuss the reasons behind…
With live children’s TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes. So, what does this mean for broadcasters, agencies and, most importantly, advertisers? The shift…
It’s that time of the year again when, with winter’s slow approach ushering in shorter days and chilly nights, attention shifts towards the Christmas media strategy. For brands, seasonal media planning should now begin in earnest. According to the Financial…