Lead Forensics

Insights

The UK FinTech Market: A Land of Opportunity

The UK stands at the forefront of Europe’s thriving FinTech scene, with London its undisputed hub. Already a centre of excellence in financial services and technology, London’s status as a FinTech trailblazer will surprise few. Yet it’s also the flexible…

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The Social Cost of Travel Marketing?

It’s a question many marketers in the travel industry are asking: should advertisers take budget away from ‘traditional’ media channels and reallocate it to social media? The importance of being social For many of us – particularly young adults –…

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Achieving Clarity Through Mindful Media Planning

The 21st century has thrown up a blend of distinctly modern stresses and distractions. The old concerns: family, work, relationships and money –  they all remain. Yet, in a digitalised age of social media, fake news and geo-political upheaval, angst…

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TV and Out-Of-Home Advertising: Better Together

Brand awareness can be significantly widened by integration. The main advantage of TV advertising is that not only does it create a sense of prestige and scale for the brand, but it also evokes authenticity and trust. Moreover, the use…

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TV Advertising is the Apex Profit Generator

TV advertising represents the safest long-term media investment for brands, with a focus on profit, both long-term and short-term measurement, and a strategy optimized for brand growth all key to responsibly maximizing ROI; according to a new study from Thinkbox,…

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A Dashing Duo: TV and Online Businesses

Online businesses are now the heaviest investors in TV advertising, according to the latest research presented by Thinkbox at its event, Clickedy boom: why online brands love TV. A host of experts converged to share and discuss the reasons behind…

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Remapping the Children’s TV Landscape

With live children’s TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes. So, what does this mean for broadcasters, agencies and, most importantly, advertisers? The shift…

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The Media Planning Blueprint for a Profitable Christmas

It’s that time of the year again when, with winter’s slow approach ushering in shorter days and chilly nights, attention shifts towards the Christmas media strategy. For brands, seasonal media planning should now begin in earnest. According to the Financial…

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Mapping the Perfect Travel Marketing Campaign

Brands jostling for space within the travel and tourism industry face new and ever-evolving challenges. Navigating seasonally-charged markets, the need for a media strategy that incisively cuts through the noise is more acute than ever. If you’re a marketing manager…

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3 Reasons Why Promising Brands Fail

Worried about the possibility of your brand flatlining? Here are three reasons why you might find yourself grappling with such a threat.  Your product or service needs work We know time is of the essence, and yes, holding out for…

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