Old habits, as the oft-used proverb goes, die pretty hard. Never was this truer than with advertising’s obsession with audience demographics. In the past – specifically, when live TV and radio reigned supreme – it was the done thing…
When Guerillascope set up shop back in 2001, TV advertising was seen as the thing big brands with hefty budgets did. Fast-forward 22 years, and the picture is quite different. By demonstrating how individual TV spots could drive response…
To quote a little-known musician from the other side of the Atlantic, “the times, they are a-changin.’” A world in constant flux has left many people feeling unmoored and thirsty for an almighty shake-up. The old ways, they say,…
Barbenheimer has taken the world by storm. Indeed, it’s been impossible over the past few weeks to go online or walk down the street without coming across explosions of hot pink or a fedora. A timely show of strength Hollywood…
It’s long been suggested that streamable content represents the future of TV viewing – so it should come as no real surprise that ITV has just made an announcement that will accelerate the resurfacing of the landscape. ITVX, the…
It’s been billed as the “new internet” and advertising’s next frontier; but what exactly is the metaverse, and why should brands take notice? Strap yourself in, as we unravel the mysteries of this brave new world. What is the…
Finally, after months and months of build-up, world leaders are congregating in Glasgow and Rome with the goal of thrashing out a blueprint to avoid catastrophic changes in the climate. The challenge is clear: limit the warming of our…
Witnessing human beings push themselves to the outer limits of physical and mental endurance in the pursuit of greatness is an inspiring, often transformative moment. But for those of us living with what from most angles would be defined…
The way adults in the UK engage with media has been changing over the past eighteen months – a shift largely fuelled by the seismic impact of the coronavirus pandemic on lifestyles and attitudes. Charting the precise coordinates of…
Sky, Channel 4 and ITV have joined forces with Thinkbox to launch CFlight, a new campaign measurement tool that will enable advertisers to chart the impact of their linear TV and BVOD activity under one unified advertising metric. Here’s…