Businesses of all shapes and sizes are in overdrive. Trying to find a space for themselves in ultra-competitive markets, the digitisation of every aspect of our lives has created both new opportunities, and new pressures. Concurrently, consumers are becoming increasingly…
We need to talk about Christmas. Yes, you’ve already heard every Christmas song at least three times, burst a blood vessel lugging that 7ft tree back home, and resigned yourself to the fact that Margaret in the accounts team is…
TV advertising is still mistakenly seen by some as an expensive, wasteful medium – and a dying one, at that. Misconceptions abound, but as Google smoulders in the embers of the recent misplaced ads fiasco, it’s important that we debunk…
It’s been a chastening couple of weeks for Google and YouTube, as more and more brands announce the pulling of online video budgets from the beleaguered tech giant’s video platform. Why it’s all gone wrong Google has come under ferocious…
The aftershocks of the UK’s Brexit vote continue to linger like a Donald Trump handshake. Its looming presence has spread uncertainty and polarized an already polarized nation. It’s prompted a heightened sense of caution amongst established market players; the likes…
Science suggests that women have higher average IQs than men, greater sensory awareness and better immune systems. Pain thresholds, multitasking and memory spans? We don’t need controlled experiments to conclude that males typically come out second best on all three. In…
As the UK tries to come to terms with the enormity of what transpired in last week’s EU referendum, a palpable air of anxiety hangs over a society now in limbo. What happens next? Have we done the right thing?…
Channel 4’s inaugural Diversity in Advertising Award is a welcomed and commendable stand against the advertising industry’s failure in representing people from minority groups. Yet, once again, it’s one light flickering alone in a sea of inaction. 2016 saw us…
It’s Valentine’s Day, which means you’re either charming your loved one with chocolates, flowers and cards, ruefully dismissing it as a nonsense day conceived by brands to shift units of chocolates, flowers and cards, or fumbling through the space in…
With live children’s TV viewing figures falling as kids turn to laptops, iPads and smartphones, the media landscape we once knew is transforming before our eyes. So, what does this mean for broadcasters, agencies and, most importantly, advertisers? The shift…