Digital out-of-home advertising campaigns can be booked by the day or even the hour.
Digital out-of-home advertising campaigns can be booked by the day or even the hour.
With 75% of the UK population now smartphone users, mobile technology has transformed digital out-of-home into a point-of-sale medium that offers exceptional coverage.
In fact, out-of-home advertising reaches 98% of the adult population each and every week!
The average person spends 3 hours 10 minutes outdoors every day. This is 25% longer compared to a decade ago.
83% of UK shoppers see at least one outdoor advertisement inside 30-minutes of hitting the shelves.
Outdoor advertising works effectively with other medias to maximise reach and reinforce marketing messages. With TV, outdoor can be leveraged to reach lighter television viewers – typically younger adults and those in full-time employment.
On average, outdoor campaigns increase the likelihood of brand consideration by 72% and market share by 30%.
Additionally, out-of-home advertising drives a 47% uplift in sales activation.
Digital out-of-home is great for targeting specific audiences. Want to reach high-earning city workers on their lunch break, advertise your brand of sun tan lotion on hot days only, or reach one postcode area only? No problem.
Out-of-home advertising cannot be skipped or blocked.
Figures sourced from Outsmart, Clear Channel and the IPA.
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