Press and magazine advertising grant brands the capacity to target both broad and niche audiences across print and digital. They raise brand awareness, drive direct response, and work seamlessly with other media channels.
25 million UK adults are reached by newsbrands every day.
Print media commands a higher level of engagement than other advertising mediums, offering a far greater chance of brand recall.
60% of readers claim to consume no other forms of media when engaging with a newspaper.
Print advertising offers a variety of creative opportunities, from double page spreads to full newspaper wraps and advertorials.
85% of UK adults agree with the following statement: ‘seeing a brand or product in newsbrands gives me confidence that it’s right for me.’
Studies suggest that adding press to a TV advertising campaign produces a 58% uplift in business effects. Furthermore, the combination of TV and press drives a 72% increase in ‘reason to buy’.
Print campaigns can be booked as late as the day prior to launch, with the production of ads also requiring little time as a result of less regulations. Need help with your creatives? We’ve got that covered, too.
Print newsbrand ads are viewed for 2 ½ times longer than the average digital ad.
What’s more, according to research, newspapers make TV twice as effective and online display four times more effective.
In general, adding newspapers to a campaign boosts ROI by 3 times on average.
Stats from NewsWorks and Millward Brown.
Want to channel the brand-building, story-telling power of newsbrands? MoreScope is a press advertising specialist founded by Sarah Chappell in partnership with Guerillascope. Its mission: to make press advertising working harder and better for your business.
Find out how MoreScope can fuel business growth.
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