TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.
Infographic: Six ways to run a winning TV advertising campaign on a tight budget.
The average viewer watches 2 hours 41 minutes of commercial TV a day, with broadcasters accounting for 84% of all video advertising. They quite simply dominate the audiovisual market.
Want to reach 16-34s? Broadcaster TV now represents 56% of all daily video advertising seen by this age group, with BVOD taking 28% of the TV advertising spoils.
Combined, Linear TV and BVOD reach 89% of UK adults every. single. week.
Whereas Pay Per Click advertising could now cost you over £30.00 for one click, TV advertising can deliver a cost per lead of as little as £1.50.
TV advertising delivers a total ROI (spanning both the short-term and long-term) performance that exceeds the average for all media channels by 41%.
51% of all marketing-focused conversation can be attributed to TV advertising. It’s also the medium most likely to make brands famous, according to 66% of the UK population.
Think TV advertising is a no-go for smaller businesses? Well, what if we told you that it represents 66% of the average SME’s media spend, yet accounts for 80% of advertising-generated sales?
TV is also the ultimate team player. It increases the effectiveness of cinema advertising by 54%, radio by 31%, social media by 31%, online display by 31%, out-of-home by 22%, and online video + VOD by 20%.
TV advertising is by far and away the most trusted medium, with 35% of UK respondents placing it top of the list. Newspapers are next with 19%.
TV activity can be optimised by weekday, day-part, hour, channel, programme and postcode to minimise your Cost Per Lead, Sale and Response.
*All statistics sourced from Thinkbox and BARB.
Broadcaster video-on-demand (BVOD) lets advertisers reach typically lighter, younger TV viewers anywhere and at any time. Platforms such as ITVX, Sky Go, Channel 4 and My5 provide safe environments and a range of creative formats for brands to express themselves. And with high quality television content at your disposal, you’re guaranteed a captive audience.
Want to boost brand recall and share of mind? TV sponsorship is an impactful platform for driving frequency. This makes it perfect for reinforcing a marketing message, or repositioning a brand. It creates prestige, trust and fame, whilst allowing brands to forge associations with popular programming, TV channels, genres and segments.
Did you know that, on average, it costs just £6 to reach 1,000 viewers with a 30-second TV advert? This works out to around 0.6p per potential customer. Crazy, right? Airtime is typically traded on a Cost Per Thousand…
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