VisitBrighton returns to ‘never normal’ in new media campaign

VisitBrighton has teamed up with Guerillascope and Designate to launch a new media campaign that marks the city’s return to ‘never normal’.

The award-winning creative concept – developed by Designate – showcases an array of Brighton’s famously off-kilter attractions in a series of witty digital placements, secured by the planning and buying team at Guerillascope. The ads will appear on the websites of news brands such as the Mail and Metro, alongside several regional press titles.

With social distancing measures loosening and the summer season firmly in view, VisitBrighton is targeting staycationers and work-from-homers living in London and the Home Counties.

The ‘Never Normal’ campaign is a continuation of the tourist board’s successful 2020 strategy, which sought to deliver an irreverent antidote to weary proclamations of a ‘new normal’.

Commenting on the campaign, Julia Gallagher, head of sales, marketing and partnership at VisitBrighton, said: “We loved the concept immediately – it’s a simple but bold idea which sums up our free-thinking city perfectly. As soon as you arrive here you feel like you can really be yourself. That’s what people love about Brighton.”