Electrifying a global fanbase

01

The Challenge

Formula E is one of the fastest-growing sports in the world – but not all parts of the globe were in the paddock. With an average of 17 races across 13 countries, we were challenged with developing a marketing strategy that would drive awareness and supercharge domestic fandom across the UK and European race markets.

02

The Solution

Focusing on ABC1 Men aged 25+, we developed cross-media campaigns spanning BVOD, CTV and OOH, geo-targeting the most populous areas of each country.

03

The Results

100%

All Formula E races over the past two seasons have been sellouts

23%

Growth in fandom worldwide

35%

Expansion of TV viewership

431M

Cumulative global audience

04

The best brand team we’ve ever had!”