The women’s skincare market dances to a Brazilian beat

01

The Challenge

Already shining in the US and beyond, Sol de Janeiro wanted to bring the spirit of Brazil to the UK, spark endless self-celebration, and take on established big-hitters in the women’s skincare market. Its newly-formed UK team therefore tasked us with powering viral-worthy moments across 2024.

02

The Solution

Guided by three core pillars – Attract, Engage and Convert – we devised a nationwide strategy centred on show-stopping OOH formats. These would both attract the brand’s audience in locations not reached before, and convert with tactical placements close to points of purchase. Supplementing this activity was experiential events, targeted TV airtime, partnerships with premium publishers, and engaging social content.

03

The Results

11%

Growth in brand awareness

64%

Awareness to conversion rate

77%

Brand approval rate

04

We find Guerillascope’s proposals and the thought their amazing team puts into every brief noteworthy. Thank you for your support!”