Time to deliver
The Challenge
After joining us from a network agency, Watchfinder & Co tasked Guerillascope with increasing sales among its core demographic, while simultaneously driving down its CPL through a more optimised approach. Additionally, the company wanted to expand into new markets across the world.
The Solution
Using Watchfinder & Co’s CRM data, we detected a niche tribe that was heavily influenced by cycling. With this knowledge, we secured a sponsorship of ‘The Tour de France’, managing to negotiate a fantastic deal which helped to drive significant cost efficiencies. Additionally, we’ve run both TV and VOD on an ongoing basis, using data to continually optimise performance. Along with the UK, we’re also active in Germany, France, Hong Kong, and the US.
The Results
“Tasked with lowering Watchfinder & Co’s Cost Per Lead whilst generating a significant uplift in enquiries, Guerillascope’s flexible approach and constant optimisation of media activity has yielded results that delivered above the targets set. Looking ahead to the future with Guerillascope as our trusted media agency, I’m confident in their ability to drive long-term growth for my business.”
Formula E
