Lead Forensics
Work /

Time to deliver

Client Watchfinder & Co
Services AV
Industry Luxury
01

The Challenge

After joining us from a network agency, Watchfinder tasked Guerillascope with increasing sales among its core demographic, while simultaneously driving down its CPL through a more optimised approach. Additionally, the company wanted to expand into new markets across the world.

02

The Solution

Using Watchfinder’s CRM data, we detected a niche tribe that was heavily influenced by cycling. With this knowledge, we secured a sponsorship of ‘The Tour de France’, managing to negotiate a fantastic deal which helped to drive significant cost efficiencies. Additionally, we’ve run both TV and VOD on an ongoing basis, using data to continually optimise performance. Along with the UK, we’re also active in Germany, France, Hong Kong, and the US.

03

The Results

30%
Reduction in Cost Per Lead
21%
Uplift in web visits
67%
More enquiries
04
“Tasked with lowering Watchfinder’s Cost Per Lead whilst generating a significant uplift in enquiries, Guerillascope’s flexible approach and constant optimisation of media activity has yielded results that delivered above the targets set. Looking ahead to the future with Guerillascope as our trusted media agency, I’m confident in their ability to drive long-term growth for my business.”